Which fruit chips brand owns the most shelf in San Francisco?

estrellita's snacks, with 21% of the shelf across 7 brands total.

How is the fruit chips shelf positioned in San Francisco?

14% of products lead with "Heart Health", followed by Plant-Based (14%). Store brands hold 7% of the shelf.

Is there whitespace for a new fruit chips brand in San Francisco?

Contested — opportunity scores 48/100 across 7 brands and 4 grocers.

aislewho's winning the shelf

all markets›Snacks›Fruit Chips

San Francisco · 4 grocers · Contested

the fruit chips aisle

San Francisco's fruit chips aisle is a fragmented shelf spread across many brands: 14 products from 7 brands across 4 grocers. estrellita's snacks owns the most shelf — 21% of SKUs, ahead of inka crops. Store brands hold 7%. The shelf leans heart health — 14% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 48/100).

products

brands

$5.30

avg price

$2.79–$9.30

typical range

More in Snacks

Other Snacks · 20 Snack Bites · 16 Baby Snacks · 14 Mochi · 13 Trail Mix · 12 Fruit Bars · 9 Squeeze Snack Pouches · 8 Mixed Dry Snacks · 7 Frozen Pizza Snacks · 5 Snack Packs · 5 Other Frozen Snacks · 4 Dried Breadsticks · 1 Nut Clusters · 1 Frozen Onion Rings · 1

Who owns the shelf

brands by share of the fruit chips shelf.

21% of shelf3 SKUs

21% of shelf3 SKUs

14% of shelf2 SKUs

7% of shelf1 SKU

7% of shelf1 SKU

7% of shelf1 SKU

7% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Heart Health

14%

Plant-Based

14%

Vegetarian

14%

Gluten-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 7% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →