San Francisco · 2 grocers · Niche
the baby snacks aisle
San Francisco's baby snacks aisle is a niche shelf with only a handful of brands: 23 products from 4 brands across 2 grocers. happy baby organics owns the most shelf — 65% of SKUs, ahead of earth's best. The shelf leans organic — 61% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 62/100).
23
products
4
brands
$7.91
avg price
$6.09–$9.29
typical range
More in Snacks
Who owns the shelf
brands by share of the baby snacks shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
61%
Gluten-Free
61%
Low calorie
43%
Low sugar
43%
Seed-Oil-Free
35%
Vegan
22%
Dairy-Free
17%
Peanut-Free
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
59
medVariety of offers
how differentiated the shelf is
48
medTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.