Bay Area · 18 grocers · Contested🌡️ heat 35 · WARM
the baby snacks aisle
Bay Area's baby snacks aisle is a fragmented shelf spread across many brands: 269 products from 26 brands across 18 grocers. happy baby organics owns the most shelf · 32% of SKUs, ahead of once upon a farm. Store brands hold 1%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 60/100).
269
products
26
brands
$6.24
avg price
$0.33-$7.86 /oz
typical range
More in Snacks
Who owns the shelf
brands by share of the baby snacks shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
76
highBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the baby snacks products in the most Bay Area grocers · widest distribution first.
Happy Baby Organics Yogis Freeze-Dried Yogurt & Fruit Snacks Mixed Berry
$4.2911 grocers
Happy Baby Organics Organics Organic Greek Yogis Freeze-Dried Greek Yogurt & Fruit Snacks Strawberry Banana
$4.2910 grocers
Serenity Kids Organic Grain Free Puffs, Carrot & Beet
$3.898 grocers
Earth's Best Veggie Puffs, Cheddar
$3.997 grocers
Happy Baby Organics Organic Yogis Freeze-Dried Yogurt & Fruit Snacks Banana & Mango
$4.297 grocers
Serenity Kids Organic Grain Free Puffs, Pumpkin & Cinnamon
$4.496 grocers
Happy Baby Organics Organics Baby Snacks, Gentle Teething Wafers, Gluten Free & Vegan, Sweet Potato & Banana
$5.196 grocers
Once Upon a Farm Organic & Dairy-Free Coconut Melts Mango Ba-nilla
$4.695 grocers
Love Child Blueberry + Carrot Snack Bars
$4.895 grocers
Mission Mightyme Organic Peanut Butter Strawberry Nutty Puffs
$4.995 grocers
