Bay Area · 18 grocers · Contested🌡️ heat 35 · WARM
the fruit bars aisle
Bay Area's fruit bars aisle is a competitive shelf with clear leaders: 164 products from 19 brands across 18 grocers. nature's bakery owns the most shelf · 52% of SKUs, ahead of that’s it. The shelf leans vegetarian · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
164
products
19
brands
$6.85
avg price
$0.39-$2.74 /oz
typical range
More in Snacks
Who owns the shelf
brands by share of the fruit bars shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
65
medBrand competition
how many brands compete
87
highVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the fruit bars products in the most Bay Area grocers · widest distribution first.
Nature's Bakery Blueberry Fig Bar Twin Packs
$4.5914 grocers
Nature's Bakery Original Fig Fig Bar Twin Packs
$4.5911 grocers
Nature's Bakery Strawberry Fig Bar
$4.597 grocers
That’s it Apple + Blueberry Fruit Bar
$2.395 grocers
Nature's Bakery Gluten Free Blueberry Fig Bar
$5.995 grocers
Bobo's Original Fig Oat Bars
$5.995 grocers
That’s it Apple + Mango Fruit bar
$2.394 grocers
South Forty Snacks Mango Fruit Bar
$2.694 grocers
Bob Snail Fruit Roll Snacks, Apple-Raspberry
$5.094 grocers
Jovy Fruit Roll Fruit Roll Grape
$0.893 grocers
