that’s it

Shelf presence

Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.

Where it owns shelf

each bar is the % of that category's SKUs that are That’s It (full bar = 100% of the shelf), grouped by department.

Top competitors

the brands crowding the same categories as That’s It · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.

Nature's Bakery

competes on Fruit Bars

19 SKUs head-to-head · contests 86% of the lineup · side by side at 9 shared grocers

54

power

South Forty Snacks

competes on Fruit Bars

3 SKUs head-to-head · contests 14% of the lineup · 📸 photographed together (12 facings)

42

Most similar brands

closest to That’s It in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.

Nature's Bakery

also makes Snacks

53

power

Y

Yes Bar

also makes Snack Bars

31

power

P

The lineup

every That’s It product in stock, cheapest first.

all 22Fruit Bars 19Chocolate Candies 2Other Snacks 1

Fruit Bars

That’s it Apple + Blueberry Fruit Bar

$2.39$1.99/oz

Fruit Bars

That’s it Apple + Mango Fruit bar

$2.39$1.99/oz

Fruit Bars

That’s it Apple + Apricot Fruit Bar

$2.39

Fruit Bars

That’s it Apple + Cherry Fruit Bar

$2.39$1.99/oz

Fruit Bars

That’s it Apple + Pineapple Fruit Bar

$2.39

Fruit Bars

That’s it Apple + Banana Fruit Bar

$2.39

Fruit Bars

That’s it Apple + Pear Fruit Bar

$2.39

Fruit Bars

That’s it Apple + Coconut Fruit Bar

$2.59

Fruit Bars

That’s it Apple + Strawberry Fruit Bar

$2.59$2.16/oz

Fruit Bars

That’s it Blueberry Probiotic Fruit Bar

$3.59$2.99/oz

Fruit Bars

That’s it Mango Probiotic Fruit Bar

$3.59$2.99/oz

Fruit Bars

That’s it Apple + Strawberry Fruit Bars

$7.79

Fruit Bars

That’s it Apple + Blueberry Fruit bars

$7.79

Fruit Bars

That’s it Strawberry & Banana Mini Fruit Bars Variety Pack

$9.49

Fruit Bars

That’s it Mango & Blueberry Mini Fruit Bars Variety Pack

$9.49

Fruit Bars

That’s it Apple + Pear Fiber Fun Size Fruit Bars

$10.99

Fruit Bars

That’s it Apple + Mango Fruit Bars

$10.99

Fruit Bars

That’s it Apple + Berries Fiber Fun Size Fruit Bars

$10.99

Fruit Bars

That's it Mini Fruit Bars, 24-count

$18.65

Sold at

Find That’s It online

Where to find That’s It · Bay Area

19 storefronts across 12 grocers carry it · tap a pin to open the store.

Opportunities

New doors · no That’s It in our capture yet

Bay Area grocers where neither the digital catalog nor our shelf photos show That’s It· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.