nature's bakery
Nature's Bakery is a brand specializing in plant-based, dairy-free, and nut-free snack bars made with whole grains and real fruit. Their products are Non-GMO Project Verified and free from high fructose corn syrup, offering a healthier snacking option. The brand is known for its soft-baked bars, including fig bars, oatmeal crumble bars, and brownie bars, catering to a variety of taste preferences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Nature's Bakery (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Nature's Bakery · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Nature's Bakery in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Nature's Bakery product in stock, cheapest first.
Sold at
Find Nature's Bakery online
Where to find Nature's Bakery · Bay Area
Opportunities
New doors · no Nature's Bakery in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Nature's Bakery· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Nature's Bakery Raspberry Fig Bar Twin Packs · its most-distributed SKU (12 doors) in Other Snack Bars, the biggest opening. The closest open door is Luke's Local · 2 rivals already on that shelf.
