Bay Area · 17 grocers · Fragmented🌡️ heat 35 · WARM
the snack packs aisle
Bay Area's snack packs aisle is a fragmented shelf spread across many brands: 122 products from 28 brands across 17 grocers. olli salumeria owns the most shelf · 42% of SKUs, ahead of lunchables. Store brands hold 7%. The shelf leans high-protein · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
122
products
28
brands
$6.10
avg price
$2.69-$12.92
typical range
More in Snacks
Who owns the shelf
brands by share of the snack packs shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
79
highBrand competition
how many brands compete
72
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the snack packs products in the most Bay Area grocers · widest distribution first.
Olli Salumeria Snack Pack with Genoa Salami, Fontina Cheese, Crackers
$4.394 grocers
Olli Salumeria Calabrese Salami and Asiago Charcuterie Snack Pack
$4.394 grocers
Olli Salumeria Sopressata Salami and Cheddar Charcuterie Snack Pack
$5.294 grocers
Olli Salumeria Prosciutto and Mozzarella Charcuterie Snack Pack
$5.994 grocers
Hillshire Farm Snacking Protein Small Plates, Genoa Salami Deli Lunch Meat and White Cheddar Cheese, 2.76 oz
$2.993 grocers
Hillshire Farm Snacking Protein Small Plates, Italian Dry Salami Deli Lunch Meat and Gouda Cheese, 2.76 oz
$2.993 grocers
Hillshire Farm Snacking Protein Small Plates, Hot Calabrese Salami Deli Lunch Meat with Gouda Cheese, 2.76 oz
$2.993 grocers
Creminelli Fine Meats Uncured Italian Salami With Provolone Cheese & Crackers
$4.493 grocers
Sargento Balanced Breaks® Sharp Cheddar Cheese, Sea-Salted Roasted Cashews and Cherry Juice-Infused Dried Cranberries Snack Kit, 3-Pack
$3.992 grocers
Lunchables Chicken Dunks Kids Lunch Snack Meal Kit with Capri Sun Drink & Nerds Candy
$4.392 grocers
