bobo's
Bobo's is a snack brand specializing in wholesome oat-based products, including oat bars, bites, and PB&Js. Their offerings are crafted with 100% whole grain oats and are certified gluten-free, vegan, non-GMO, and kosher. Bobo's products are designed to be nutritious and convenient snacks for on-the-go consumption, appealing to health-conscious consumers.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
47 products in the catalog. how deep the product line is (saturating).
spans 8 categories · 10 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Bobo's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Bobo's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Bobo's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Bobo's product in stock, cheapest first.
Sold at
Find Bobo's online
Where to find Bobo's · Bay Area
Opportunities
New doors · no Bobo's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Bobo's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Bobo's Blueberry Fig Oat Bars · its most-distributed SKU (4 doors) in Other Snack Bars, the biggest opening. The closest open door is Costco · 3 rivals already on that shelf.
