Bay Area · 21 grocers · Contested🔥 heat 80 · HOT
the mixes aisle
Bay Area's mixes aisle is a fragmented shelf spread across many brands: 199 products from 22 brands across 21 grocers. knorr owns the most shelf · 29% of SKUs, ahead of hidden valley. The shelf leans organic · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
199
products
22
brands
$3.90
avg price
$1.31-$4.73 /oz
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the mixes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)All stores combined.
Market structure
71
highBrand competition
how many brands compete
64
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the mixes products in the most Bay Area grocers · widest distribution first.
Simply Organic French Onion Dip Mix
$2.1913 grocers
Lipton Soup And Dip Mix Onion
$2.6911 grocers
Simply Organic Ranch Dip Mix
$2.0010 grocers
Knorr Sauce Mix Bearnaise
$1.998 grocers
Knorr Sauce Mix Hollandaise
$1.897 grocers
Hidden Valley Original Ranch Salad Dressing & Seasoning Mix, Gluten Free
$1.997 grocers
S&B Foods Golden Curry Japanese Curry Mix, Medium Hot
$4.197 grocers
Good Seasons Italian Dressing & Recipe Seasoning Mix
$5.997 grocers
Knorr Soup Mix And Recipe Mix Vegetable
$1.996 grocers
S&B Foods Golden Curry Japanese Curry Mix, Mild
$4.196 grocers
