Which rice brand owns the most shelf in San Francisco?

lundberg family farms, with 58% of the shelf across 12 brands total.

How is the rice shelf positioned in San Francisco?

24% of products lead with "Organic", followed by Minimally Processed (4%). Store brands hold 0% of the shelf.

Is there whitespace for a new rice brand in San Francisco?

Leader-led — opportunity scores 71/100 across 12 brands and 3 grocers.

aislewho's winning the shelf

all markets›Rice

San Francisco · 3 grocers · Leader-led

the rice aisle

San Francisco's rice aisle is a competitive shelf with clear leaders: 83 products from 12 brands across 3 grocers. lundberg family farms owns the most shelf — 58% of SKUs, ahead of tiberino. The shelf leans organic — 24% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 71/100).

products

brands

$9.53

avg price

$1.38–$17.67

typical range

Zoom in

this aisle breaks into 8 sub-categories — open one for its own shelf report.

Jasmine Rice · 10 Basmati Rice · 6 Other Rice · 5 Risotto · 5 Brown Rice · 4 Wild Rice · 4 Sushi Rice · 2 Enriched Rice · 1

Who owns the shelf

brands by share of the rice shelf.

lundberg family farms

58% of shelf48 SKUs

tiberino

8% of shelf7 SKUs

bberetta organic farms

6% of shelf5 SKUs

5% of shelf4 SKUs

5% of shelf4 SKUs

4% of shelf3 SKUs

4% of shelf3 SKUs

4% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

24%

Minimally Processed

Plant-Based

Vegan

Muscle & Performance

High-Protein

Heart Health

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

med

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →