the citrus aisle
Bay Area's citrus aisle is a fragmented shelf spread across many brands: 32 products from 22 brands across 13 grocers. dracula citrus owns the most shelf · 14% of SKUs, ahead of sun pacific. Store brands hold 13%. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 71/100).
Zoom in
this aisle breaks into 8 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the citrus shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 13% · scores 0-100.
Top products
the citrus products in the most Bay Area grocers · widest distribution first.
