Bay Area · 2 grocers · Niche
the tangerines aisle
Bay Area's tangerines aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 2 grocers. sweethearts owns the most shelf · 67% of SKUs, ahead of white label. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 65/100).
3
products
2
brands
$5.86
avg price
$5.49-$6.59
typical range
More in Citrus
Who owns the shelf
brands by share of the tangerines shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
11
lowBrand competition
how many brands compete
3
lowVariety of offers
how differentiated the shelf is
56
medTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the tangerines products in the most Bay Area grocers · widest distribution first.
