Bay Area · 7 grocers · Greenfield
the mandarines aisle
Bay Area's mandarines aisle is a competitive shelf with clear leaders: 10 products from 6 brands across 7 grocers. dracula citrus owns the most shelf · 60% of SKUs, ahead of wonderful halos. Store brands hold 20%. The shelf leans dairy-free · 10% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
10
products
6
brands
$8.58
avg price
$0.16-$0.67 /oz
typical range
More in Citrus
Who owns the shelf
brands by share of the mandarines shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
10%
Gluten-Free
Market structure
28
lowBrand competition
how many brands compete
14
lowVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 20% · scores 0-100.
Top products
the mandarines products in the most Bay Area grocers · widest distribution first.
Dracula Citrus Baby Mandarins
$7.093 grocers
Good & Gather Sun Beams Mandarins
$5.691 grocer
Gus's Community Market Peeled Sumo Mandarins
$6.691 grocer
Buddy's Easy Peel Mandarins
$6.691 grocer
Wonderful Halos Mandarin Oranges
$6.991 grocer
A’Siciliana Sicily Mandarin Sparkling Beverage
$11.091 grocer
Wonderful Halos Mandarin Oranges
$13.691 grocer