Bay Area · 5 grocers · Greenfield
the shampoo & conditioner aisle
Bay Area's shampoo & conditioner aisle is a fragmented shelf spread across many brands: 22 products from 11 brands across 5 grocers. booda organics owns the most shelf · 33% of SKUs, ahead of stream2sea llc. Verdict: greenfield · wide open · room for a new brand (opportunity 78/100).
22
products
11
brands
$12.50
avg price
$0.35-$2.32 /fl oz
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the shampoo & conditioner shelf.
How it's positioned
Market structure
46
medBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
78
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the shampoo & conditioner products in the most Bay Area grocers · widest distribution first.
Every Man Jack Sea Salt Citrus Daily 2-in-1 Shampoo and Conditioner for Men, Naturally Derived, 13.5 fl. oz
$11.092 grocers
Everyone Citrus + Mint 3 in 1 Soap
$11.092 grocers
Everyone Coconut Lemon 3 in 1 Soap
$11.092 grocers
Everyone 3In1 Soap Lavender Aloe
$4.491 grocer
HiBar Moisturize Solid Mini Shampoo + Conditioner
$7.291 grocer
Booda Organics Suds Of Love Moisturizing Soap Unscented Bathe Shampoo & Shave
$7.791 grocer
Giovanni Shampoo & Conditioner, 2-in-1, Daily, Cedar Wood Collection, Men
$9.791 grocer
Everyone Unscented 3 in 1 Soap
$11.091 grocer
Every Man Jack Sandalwood Teak Daily 2-in-1 Shampoo and Conditioner for Men, Naturally Derived, 13.5 oz
$11.091 grocer
Every Man Jack Thickening Tea Tree 2-in-1 Shampoo and Conditioner for Men, Naturally Derived, 13.5 oz
$11.091 grocer