the cookie dough aisle
Bay Area's cookie dough aisle is a fragmented shelf spread across many brands: 140 products from 23 brands across 18 grocers. sweet loren's owns the most shelf · 29% of SKUs, ahead of toll house. Store brands hold 4%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 59/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the cookie dough shelf.
Positioning axes
where this shelf sits on the cuts that apply to every aisle · price tier from measured prices, the rest read from brand & pack positioning.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 4% · scores 0-100.
Top products
the cookie dough products in the most Bay Area grocers · widest distribution first.
