the cookie doughs aisle
San Francisco's cookie doughs aisle is a fragmented shelf spread across many brands: 24 products from 7 brands across 3 grocers. luke’s local owns the most shelf — 33% of SKUs, ahead of toll house. Store brands hold 33%. The shelf leans gluten-free — 17% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 56/100).
Who owns the shelf
brands by share of the cookie doughs shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 33% · scores 0–100.