the sausage aisle
Bay Area's sausage aisle is a fragmented shelf spread across many brands: 860 products from 103 brands across 24 grocers. aidells owns the most shelf · 18% of SKUs, ahead of niman ranch. Store brands hold 4%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 61/100).
Zoom in
this aisle breaks into 8 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the sausage shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 4% · scores 0-100.
Top products
the sausage products in the most Bay Area grocers · widest distribution first.
