aisle
all markets›Sausage
San Francisco · 3 grocers · Contested

the sausage aisle

San Francisco's sausage aisle is a fragmented shelf spread across many brands: 66 products from 16 brands across 3 grocers. bi-rite market owns the most shelf — 26% of SKUs, ahead of fra' mani. Store brands hold 30%. The shelf leans gluten-free — 17% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).

66
products
16
brands
$12.40
avg price
$7.79–$18.79
typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

Other Sausage · 25Italian Sausage · 13Chorizo · 5Andouille Sausage · 3

Who owns the shelf

brands by share of the sausage shelf.

bi-rite marketPL
26% of shelf17 SKUs
fra' mani
15% of shelf10 SKUs
aaidells
11% of shelf7 SKUs
bbilinski's
9% of shelf6 SKUs
gus'sPL
5% of shelf3 SKUs
ppalacios
3% of shelf2 SKUs
niman ranch
3% of shelf2 SKUs
ssilva sausage
3% of shelf2 SKUs
beelers
3% of shelf2 SKUs
brooklyn cured
3% of shelf2 SKUs
llottie's
2% of shelf1 SKU
eevergood sausage company
2% of shelf1 SKU
applegate
2% of shelf1 SKU
beeler’s
2% of shelf1 SKU
oolympia provisions
2% of shelf1 SKU
sschaller & weber
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
17%
Dairy-Free
8%
Not vegan
8%
Seed-Oil-Free
8%
High-Protein
6%
Low sugar
6%
Organic
5%
Minimally Processed
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)3 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

59
med
Brand competition
how many brands compete
73
high
Variety of offers
how differentiated the shelf is
12
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 30% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →