Bay Area · 15 grocers · Contested❄️ heat 26 · COOL
the bratwurst aisle
Bay Area's bratwurst aisle is a fragmented shelf spread across many brands: 48 products from 15 brands across 15 grocers. lottie's meats owns the most shelf · 36% of SKUs, ahead of johnsonville. Store brands hold 8%. Verdict: contested · real competition, no single winner (opportunity 79/100).
48
products
15
brands
$11.03
avg price
$0.30-$1.18 /oz
typical range
More in Sausage
Who owns the shelf
brands by share of the bratwurst shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
57
medBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 8% · scores 0-100.
Top products
the bratwurst products in the most Bay Area grocers · widest distribution first.
Niman Ranch Bratwurst, Sausage
$8.997 grocers
Olympia Provisions Bratwurst Sausage
$10.395 grocers
Dibrova Bratwurst, Oktoberfest
$7.994 grocers
Lottie's Bratwurst
$11.794 grocers
Dietz & Watson Legacy Natural Casing Bratwurst
$8.892 grocers
Dietz & Watson Black Forest Bratwurst
$9.992 grocers
Niman Ranch Fat Tire Beer Bratwurst
$11.092 grocers
Boar's Head Bratwurst
$11.692 grocers
Sprouts Bratwurst Pork Sausage Links No Antibiotics Ever
$6.991 grocer
Sprouts Beer Bratwurst Smoked Pork Sausage
$6.991 grocer