Bay Area · 14 grocers · Contested❄️ heat 26 · COOL
the chorizo aisle
Bay Area's chorizo aisle is a fragmented shelf spread across many brands: 59 products from 25 brands across 14 grocers. silva sausage owns the most shelf · 21% of SKUs, ahead of doña juana. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 59/100).
59
products
25
brands
$10.29
avg price
$0.18-$3.74 /oz
typical range
More in Sausage
Who owns the shelf
brands by share of the chorizo shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)4 omitted (no image)All stores combined.
Market structure
75
highBrand competition
how many brands compete
78
highVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the chorizo products in the most Bay Area grocers · widest distribution first.
Aidells Smoked Chicken Sausage, Chorizo, 12 oz. (4 Fully Cooked Links)
$7.995 grocers
Silva Sausage Abf Mexican Chorizo
$8.895 grocers
Cacique Gluten Free Beef Chorizo
$1.993 grocers
Cacique Pork Chorizo
$1.993 grocers
Boar's Head Superiore Uncured Chorizo Spanish Style Sausage
$9.292 grocers
Niman Ranch Chorizo Uncured Sausage
$10.692 grocers
Mulay's Chorizo Sausage
$11.792 grocers
Olympia Provisions Smoked Chorizo Spanish Sausage
$12.992 grocers
Palacios Chorizo, Iberico
$14.992 grocers
no image
JM Parmigiano Chorizo
$18.892 grocers
