Bay Area · 22 grocers · Fragmented❄️ heat 26 · COOL
the other sausage aisle
Bay Area's other sausage aisle is a fragmented shelf spread across many brands: 304 products from 56 brands across 22 grocers. aidells owns the most shelf · 37% of SKUs, ahead of dibrova. Store brands hold 7%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 64/100).
304
products
56
brands
$10.14
avg price
$0.16-$1.37 /oz
typical range
More in Sausage
Who owns the shelf
brands by share of the other sausage shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)3 omitted (no image)All stores combined.
Market structure
96
highBrand competition
how many brands compete
78
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the other sausage products in the most Bay Area grocers · widest distribution first.
Aidells Smoked Chicken Sausage, Chicken & Apple, 12 oz. (4 Fully Cooked Links)
$5.9912 grocers
Aidells Smoked Chicken Sausage, Roasted Garlic & Gruyere Cheese, 12 oz. (4 Fully Cooked Links)
$7.5910 grocers
Aidells Smoked Chicken Sausage, Artichoke & Garlic, 12 oz. (4 Fully Cooked Links)
$7.798 grocers
Aidells Smoked Chicken Sausage, Spicy Mango with Jalapeño, 12 oz. (4 Fully Cooked Links)
$7.798 grocers
Aidells Smoked Chicken Sausage, Pineapple & Bacon, 12 oz. (4 Fully Cooked Links)
$7.798 grocers
Fra' Mani Salt and Pepper Smoked Sausage
$7.998 grocers
Silva Sausage, Portuguese
$6.997 grocers
Aidells Smoked Chicken Sausage, Habanero & Green Chile, 12 oz. (4 Fully Cooked Links)
$7.797 grocers
Evergood Sausage Company Hot Link Sausage
$6.996 grocers
Applegate Chicken & Apple Chicken Sausage
$9.496 grocers
