Bay Area · 18 grocers · Greenfield❄️ heat 26 · COOL
the vegetarian sausages aisle
Bay Area's vegetarian sausages aisle is a fragmented shelf spread across many brands: 171 products from 14 brands across 18 grocers. field roast owns the most shelf · 38% of SKUs, ahead of beyond meat. Store brands hold 1%. The shelf leans plant-based · 8% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 70/100).
171
products
14
brands
$9.75
avg price
$0.20-$1.07 /oz
typical range
More in Sausage
Who owns the shelf
brands by share of the vegetarian sausages shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
54
medBrand competition
how many brands compete
71
highVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the vegetarian sausages products in the most Bay Area grocers · widest distribution first.
Field Roast Grain Meat Sausages, Vegetarian, Italian
$5.9913 grocers
Beyond Meat Beyond Sausage, Plant-Based Sausage Links, Brat Original
$10.4912 grocers
Beyond Meat Beyond Sausage, Plant-Based Sausage Links, Hot Italian Style
$10.4912 grocers
El Burrito Organic Soyrizo Meatless Soy Chorizo
$4.9911 grocers
Field Roast Apple & Maple Plant-Based Breakfast Sausage
$5.9911 grocers
Field Roast Smoked Apple Sage Sausages
$7.0911 grocers
Tofurky Italian Sausage
$7.0910 grocers
Field Roast Spicy Mexican Chipotle Plant-Based Sausage
$7.099 grocers
Tofurky Plant Based Beer Brat Sausage
$7.097 grocers
Beyond Breakfast Sausage Spicy Plant-based Patties
$6.496 grocers
