Reading the shelf…
Beyond Meat is a brand specializing in plant-based meat alternatives, offering a range of products that mimic the taste and texture of traditional meat. Their offerings include burgers, sausages, beef, chicken, and steak, all made from plant proteins such as peas, lentils, and faba beans. Beyond Meat products are designed to provide a nutritious alternative to meat, free from GMOs, cholesterol, and added hormones or antibiotics.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 9 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Beyond Meat (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Beyond Meat · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Beyond Meat in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Beyond Meat product in stock, cheapest first.





Bay Area grocers where neither the digital catalog nor our shelf photos show Beyond Meat· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Beyond Meat Beyond Sausage, Plant-Based Sausage Links, Brat Original · its most-distributed SKU (12 doors) in Vegetarian Sausages, the biggest opening. The closest open door is Falletti Foods · 2 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 36% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
40 storefronts across 17 grocers carry it · tap a pin to open the store.
already on that shelf: tofurky, field roast
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Beyond Meatthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Frozen Vegetarian Burgers, Frozen Vegetarian Chicken Substitutes, Frozen Vegetarian Meatballs · +4 more
open here: Frozen Vegetarian Burgers, Frozen Vegetarian Chicken Substitutes, Other Deli Meals and Sides · +1 more
open here: Frozen Vegetarian Burgers, Frozen Vegetarian Chicken Substitutes, Other Deli Meals and Sides · +1 more
open here: Frozen Vegetarian Burgers, Frozen Vegetarian Chicken Substitutes, Other Deli Meals and Sides · +1 more
open here: Frozen Vegetarian Burgers, Frozen Vegetarian Meatballs, Other Deli Meals and Sides
open here: Frozen Vegetarian Burgers, Frozen Vegetarian Meatballs, Other Deli Meals and Sides
open = the store meaningfully carries that category (real depth, not a token SKU) and Beyond Meat sells it elsewhere but has no SKU here.