the entrees aisle
Bay Area's entrees aisle is a fragmented shelf spread across many brands: 293 products from 44 brands across 17 grocers. stouffer's owns the most shelf · 37% of SKUs, ahead of lean cuisine. Store brands hold 1%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the entrees shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the entrees products in the most Bay Area grocers · widest distribution first.
