the poultry aisle
Bay Area's poultry aisle is a fragmented shelf spread across many brands: 293 products from 65 brands across 20 grocers. mary's owns the most shelf · 57% of SKUs, ahead of Bell & Evans. Store brands hold 33%. The shelf leans dairy-free · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 81/100).
Zoom in
this aisle breaks into 31 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the poultry shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 33% · scores 0-100.
Top products
the poultry products in the most Bay Area grocers · widest distribution first.
