Which poultry brand owns the most shelf in San Francisco?

mary's, with 67% of the shelf across 8 brands total.

How is the poultry shelf positioned in San Francisco?

65% of products lead with "Dairy-Free", followed by Gluten-Free (65%). Store brands hold 17% of the shelf.

Is there whitespace for a new poultry brand in San Francisco?

Locked up — opportunity scores 77/100 across 8 brands and 3 grocers.

aislewho's winning the shelf

all markets›Poultry

San Francisco · 3 grocers · Locked up

the poultry aisle

San Francisco's poultry aisle is a concentrated shelf a few brands dominate: 117 products from 8 brands across 3 grocers. mary's owns the most shelf — 67% of SKUs, ahead of bi-rite market. Store brands hold 17%. The shelf leans dairy-free — 65% of SKUs carry that claim. Verdict: locked up — one or two brands dominate — hard to break in (opportunity 77/100).

117

products

brands

$10.85

avg price

$2.69–$21.21

typical range

Zoom in

this aisle breaks into 19 sub-categories — open one for its own shelf report.

Chicken Thigh · 17 Chicken Breast · 15 Whole Chicken · 10 Rotisserie Chicken · 7 Ground Turkey · 4 Chicken Bones · 3 Chicken Leg · 3 Chicken Liver · 3 Ground Chicken · 3 Chicken Drumstick · 2 Chicken Wings · 2 Duck Fillet · 1 Duck Thigh · 1 Chicken Heart · 1 Chicken Feet · 1 Turkey Drumstick · 1 Turkey Meatball · 1 Chicken Meatball · 1 Cornish Hen · 1

Who owns the shelf

brands by share of the poultry shelf.

67% of shelf78 SKUs

15% of shelf17 SKUs

3% of shelf3 SKUs

3% of shelf3 SKUs

3% of shelf3 SKUs

2% of shelf2 SKUs

1% of shelf1 SKU

1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

65%

Gluten-Free

65%

Organic

13%

Minimally Processed

12%

Low sugar

Not vegan

High-Protein

Seed-Oil-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per unit (sizes vary)4 omitted (no unit size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

low

Variety of offers

how differentiated the shelf is

med

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 17% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →