the electrolytes aisle
Bay Area's electrolytes aisle is a competitive shelf with clear leaders: 40 products from 7 brands across 12 grocers. pedialyte owns the most shelf · 75% of SKUs, ahead of trace minerals. Store brands hold 8%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 81/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the electrolytes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 8% · scores 0-100.
Top products
the electrolytes products in the most Bay Area grocers · widest distribution first.
