Scanning the aisle…
Bay Area's bacon aisle is a fragmented shelf spread across many brands: 36 products from 11 brands across 15 grocers. Store brands hold 8%. Verdict: greenfield · wide open · room for a new brand (opportunity 70/100).
this aisle breaks into 3 sub-categories · open one for its own shelf report.
brands by share of the bacon shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 8% · scores 0-100.
the bacon products in the most Bay Area grocers · widest distribution first.








