Bay Area · 13 grocers · Fragmented
the prepared seafood aisle
Bay Area's prepared seafood aisle is a fragmented shelf spread across many brands: 89 products from 30 brands across 13 grocers. Store brands hold 34%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 53/100).
89
products
30
brands
$14.77
avg price
$1.44-$42.88
typical range
Zoom in
this aisle breaks into 8 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the prepared seafood shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
81
highBrand competition
how many brands compete
61
medVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 34% · scores 0-100.
Top products
the prepared seafood products in the most Bay Area grocers · widest distribution first.
Acme Smoked Fish Smoked Whitefish Salad
$9.995 grocers
Genova Mediterranean Lentil & Grain Tuna Bowl
$6.992 grocers
Dockside Classics Crab Cakes, Premium
$6.992 grocers
no image
Napoleon Co. Smoked Octopus
$7.192 grocers
Waterfront Bistro Peeled & Deveined Tail-on Cooked Large Shrimp
$9.992 grocers
Aqua Star Surimi Cocktail W Sauce
$11.992 grocers
Bumble Bee Wild Caught Tuna Salad
$1.441 grocer
no image
Krabby Cakes
$2.191 grocer
Fs Tuna Salad
$2.501 grocer
Cajun Butter Colossal Peeled & Deveined Raw Shrimp Skewers
$2.501 grocer