Bay Area · 4 grocers · Niche
the prepared fish aisle
Bay Area's prepared fish aisle is a niche shelf with only a handful of brands: 8 products from 4 brands across 4 grocers. mrs. adler's owns the most shelf · 75% of SKUs, ahead of yehuda. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 80/100).
8
products
4
brands
$13.29
avg price
$9.64-$15.59
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the prepared fish shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
20
lowBrand competition
how many brands compete
23
lowVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
80
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the prepared fish products in the most Bay Area grocers · widest distribution first.
Manischewitz Gefilte Fish, in Jelled Broth
$8.892 grocers
Manischewitz Gefilte Fish, In Liquid Broth
$12.991 grocer
Mrs. Adler's Gefilte Fish, Old Jerusalem
$13.691 grocer
Mrs. Adler's Gefilte Fish, No Salt Added
$13.691 grocer
Mrs. Adler's Gefilte Fish
$13.691 grocer
Kedem Gefilte Fish, Israeli Style
$14.491 grocer
Yehuda Gefilte Fish, Sweet
$15.591 grocer