Bay Area · 12 grocers · Leader-led🔥 heat 85 · HOT
the plant-based proteins aisle
Bay Area's plant-based proteins aisle is a competitive shelf with clear leaders: 45 products from 8 brands across 12 grocers. lightlife owns the most shelf · 57% of SKUs, ahead of san diego tempeh. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 82/100).
45
products
8
brands
$7.51
avg price
$0.59-$1.49 /oz
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the plant-based proteins shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined.
Market structure
36
medBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
82
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the plant-based proteins products in the most Bay Area grocers · widest distribution first.
Lightlife Original Organic Plant-Based Tempeh
$4.699 grocers
Lightlife Organic Smoky Bacon Plant-Based Tempeh Strips
$5.896 grocers
Franklin Farms Organic Original Tempeh
$3.594 grocers
Lightlife Organic Chickpea Tempeh
$4.694 grocers
Lightlife Three Grain Organic Plant-Based Tempeh
$4.794 grocers
San Diego Tempeh Black & Mung Bean Tempeh
$10.393 grocers
Reculture Original Soy Tempeh
$10.893 grocers
Lightlife Organic Buffalo Plant-Based Tempeh Strips
$6.692 grocers
San Diego Tempeh Chickpea & Sunflower Seed Tempeh
$10.392 grocers
Layonna Vegetarian Health Food Vegan Shrimp
$7.691 grocer
