Which canned & jarred brand owns the most shelf in San Francisco?

california farms, with 24% of the shelf across 9 brands total.

How is the canned & jarred shelf positioned in San Francisco?

33% of products lead with "Organic", followed by Dairy-Free (29%). Store brands hold 0% of the shelf.

Is there whitespace for a new canned & jarred brand in San Francisco?

Contested — opportunity scores 57/100 across 9 brands and 3 grocers.

aislewho's winning the shelf

all markets›Canned & Jarred

San Francisco · 3 grocers · Contested

the canned & jarred aisle

San Francisco's canned & jarred aisle is a fragmented shelf spread across many brands: 21 products from 9 brands across 3 grocers. california farms owns the most shelf — 24% of SKUs, ahead of so delicious. The shelf leans organic — 33% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).

products

brands

$5.93

avg price

$4.29–$7.79

typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Coconut Milk · 6 Condensed Milk · 3 Clam Juice · 2

Who owns the shelf

brands by share of the canned & jarred shelf.

24% of shelf5 SKUs

19% of shelf4 SKUs

14% of shelf3 SKUs

14% of shelf3 SKUs

10% of shelf2 SKUs

5% of shelf1 SKU

5% of shelf1 SKU

5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

33%

Dairy-Free

29%

Plant-Based

29%

Vegetarian

29%

Gluten-Free

19%

Minimally Processed

14%

Seed-Oil-Free

14%

Paleo

10%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per fl oz (sizes vary)3 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →