the butter & margarine aisle
Bay Area's butter & margarine aisle is a competitive shelf with clear leaders: 65 products from 10 brands across 19 grocers. 4th & heart owns the most shelf · 50% of SKUs, ahead of ancient organics. Store brands hold 5%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 81/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the butter & margarine shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 5% · scores 0-100.
Top products
the butter & margarine products in the most Bay Area grocers · widest distribution first.
