the cake mixes aisle
Bay Area's cake mixes aisle is a fragmented shelf spread across many brands: 178 products from 21 brands across 18 grocers. duncan hines owns the most shelf · 74% of SKUs, ahead of namaste foods. Store brands hold 1%. The shelf leans seed-oil-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 63/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the cake mixes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the cake mixes products in the most Bay Area grocers · widest distribution first.
