Bay Area · 15 grocers · Contested
the appetizers aisle
Bay Area's appetizers aisle is a fragmented shelf spread across many brands: 104 products from 24 brands across 15 grocers. delimex owns the most shelf · 21% of SKUs, ahead of josé olé. Store brands hold 4%. Verdict: contested · real competition, no single winner (opportunity 75/100).
104
products
24
brands
$9.89
avg price
$2.93-$16.85
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the appetizers shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)7 omitted (no ct size)1 omitted (no image)All stores combined.
Market structure
74
highBrand competition
how many brands compete
38
medVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the appetizers products in the most Bay Area grocers · widest distribution first.
P.F. Chang's Home Menu Chicken Egg Rolls, Frozen Appetizers
$4.596 grocers
Delimex Chicken Corn Taquitos Frozen Snacks
$5.496 grocers
Delimex Beef Corn Taquitos Frozen Snacks
$5.496 grocers
StarLite Cuisine Santa Fe Rolled Tacos, Vegan NonGMO
$8.994 grocers
José Olé Chicken & Cheese Flour Tortillas Taquitos
$8.994 grocers
Lucky Foods Thai Spring Rolls
$5.593 grocers
Lucky Foods Gluten Free Thai Spring Rolls
$6.493 grocers
Feel Good Foods Gluten Free Chicken Egg Rolls
$6.993 grocers
El Monterey Steak & Cheese Taquitos
$8.993 grocers
StarLite Cuisine Chick'n Taquitos Vegan NonGMO
$8.993 grocers