Bay Area · 23 grocers · Fragmented🌡️ heat 66 · WARM
the pies aisle
Bay Area's pies aisle is a fragmented shelf spread across many brands: 344 products from 40 brands across 23 grocers. upper crust owns the most shelf · 29% of SKUs. Store brands hold 9%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
344
products
40
brands
$14.66
avg price
$0.64-$1.78 /oz
typical range
Zoom in
this aisle breaks into 8 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the pies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)5 omitted (no image)All stores combined.
Market structure
89
highBrand competition
how many brands compete
68
highVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 9% · scores 0-100.
Top products
the pies products in the most Bay Area grocers · widest distribution first.
Upper Crust Upper Crust Strawberry Rhubarb Pie
$13.199 grocers
Upper Crust Bakery Lemon Cutie Pie
$4.298 grocers
Sconehenge Bakery Peach-Blueberry Galette
$17.497 grocers
The Upper Crust Apple Cutie Pie
$4.296 grocers
Upper Crust Bakery Blueberry Cutie Pie
$4.296 grocers
Sconehenge Bakery Apple Galette
$17.496 grocers
Sconehenge Mixed Berry Galette
$17.496 grocers
Sconehenge Bakery Galette
$17.496 grocers
Upper Crust Apple Pie
$24.195 grocers
Old Fashioned Baked Cherry Pie 4"
$2.194 grocers
