Bay Area · 16 grocers · Contested🌡️ heat 66 · WARM
the apple pie aisle
Bay Area's apple pie aisle is a fragmented shelf spread across many brands: 74 products from 16 brands across 16 grocers. upper crust owns the most shelf · 58% of SKUs. Store brands hold 12%. Verdict: contested · real competition, no single winner (opportunity 66/100).
74
products
16
brands
$16.25
avg price
$0.67-$1.74 /oz
typical range
More in Pies
Who owns the shelf
brands by share of the apple pie shelf.
How it's positioned
Market structure
59
medBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 12% · scores 0-100.
Top products
the apple pie products in the most Bay Area grocers · widest distribution first.
The Upper Crust Apple Cutie Pie
$4.296 grocers
Sconehenge Bakery Apple Galette
$17.496 grocers
Upper Crust Apple Pie
$24.195 grocers
Old Fashioned Pie, Apple
$2.194 grocers
Upper Crust Apple Pie
$13.194 grocers
no image
Kozlowski Farms Apple Pie Tart
$5.493 grocers
Beckmann's Apple Pie
$17.593 grocers
Beckmann's Apple Pie
$25.993 grocers
Upper Crust Gluten Free Apple Pie, 8"
$26.493 grocers
no image
8" Dutch Apple Cyrus Pie
$8.592 grocers