San Francisco · 3 grocers · Own-brand led
the apple pie aisle
San Francisco's apple pie aisle is a competitive shelf with clear leaders: 9 products from 5 brands across 3 grocers. bi-rite market owns the most shelf — 44% of SKUs, ahead of gus's. Store brands hold 67%. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 63/100).
9
products
5
brands
$18.79
avg price
$3.39–$32.09
typical range
More in Pies
Who owns the shelf
brands by share of the apple pie shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 67% · scores 0–100.