Bay Area · 17 grocers · Contested🌡️ heat 66 · WARM
the other pies aisle
Bay Area's other pies aisle is a fragmented shelf spread across many brands: 106 products from 21 brands across 17 grocers. upper crust owns the most shelf · 37% of SKUs. Store brands hold 3%. Verdict: contested · real competition, no single winner (opportunity 58/100).
106
products
21
brands
$16.96
avg price
$2.59-$35.31
typical range
More in Pies
Who owns the shelf
brands by share of the other pies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
3 omitted (no image)All stores combined.
Market structure
69
highBrand competition
how many brands compete
57
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the other pies products in the most Bay Area grocers · widest distribution first.
Upper Crust Upper Crust Strawberry Rhubarb Pie
$13.199 grocers
Upper Crust Bakery Lemon Cutie Pie
$4.298 grocers
Sconehenge Bakery Peach-Blueberry Galette
$17.497 grocers
Sconehenge Bakery Galette
$17.496 grocers
Sconehenge Mixed Berry Galette
$17.496 grocers
Upper Crust Peach Pie
$13.693 grocers
Beckmann's Strawberry Rhubarb
$25.993 grocers
no image
Beckmanns Bakery Pie
$26.393 grocers
Sweet Craft Dolceria Key Lime Pie in a Cup
$3.292 grocers
Jessie's Lemon Meringue Pie, 8"
$11.092 grocers
