Scanning the aisle…
Bay Area's pumpkin pie aisle is a fragmented shelf spread across many brands: 7 products from 7 brands across 6 grocers. jessie lord owns the most shelf · 33% of SKUs, ahead of raised gluten free. Store brands hold 14%. Verdict: contested · real competition, no single winner (opportunity 63/100).
brands by share of the pumpkin pie shelf.
store-brand share: 14% · scores 0-100.
the pumpkin pie products in the most Bay Area grocers · widest distribution first.







the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.