Bay Area · 16 grocers · Contested🌡️ heat 66 · WARM
the berry pie aisle
Bay Area's berry pie aisle is a fragmented shelf spread across many brands: 59 products from 16 brands across 16 grocers. upper crust owns the most shelf · 47% of SKUs, ahead of upper crust bakery. Store brands hold 12%. Verdict: contested · real competition, no single winner (opportunity 66/100).
59
products
16
brands
$15.28
avg price
$0.65-$1.81 /oz
typical range
More in Pies
Who owns the shelf
brands by share of the berry pie shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
59
medBrand competition
how many brands compete
60
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 12% · scores 0-100.
Top products
the berry pie products in the most Bay Area grocers · widest distribution first.
Upper Crust Bakery Blueberry Cutie Pie
$4.296 grocers
Upper Crust Berry Supreme Pie
$13.694 grocers
Upper Crust 8" Berry Supreme Pie
$24.194 grocers
Beckmann's 9" Berry Bomb Pie
$26.394 grocers
Old Fashioned Pie, Wild Blueberry
$2.193 grocers
no image
Kozlowski Farms Three Berry Pie Tart
$5.493 grocers
Upper Crust 6" Blueberry Pie
$13.193 grocers
Upper Crust Berry Supreme Pie
$14.792 grocers
Beckmann's Berry Bomb
$17.592 grocers
Upper Crust Blueberry Pie
$24.192 grocers
