Scanning the aisle…
Bay Area's cream pie aisle is a fragmented shelf spread across many brands: 42 products from 7 brands across 10 grocers. cyrus o'leary's pie co owns the most shelf · 47% of SKUs, ahead of out the dough. Store brands hold 5%. Verdict: contested · real competition, no single winner (opportunity 58/100).
brands by share of the cream pie shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 5% · scores 0-100.
the cream pie products in the most Bay Area grocers · widest distribution first.





