Scanning the aisle…
Bay Area's cherry pie aisle is a fragmented shelf spread across many brands: 35 products from 12 brands across 11 grocers. old fashioned owns the most shelf · 36% of SKUs. Store brands hold 17%. Verdict: contested · real competition, no single winner (opportunity 63/100).
brands by share of the cherry pie shelf.
store-brand share: 17% · scores 0-100.
the cherry pie products in the most Bay Area grocers · widest distribution first.









the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.