Bay Area · 24 grocers · Fragmented
the frozen meals aisle
Bay Area's frozen meals aisle is a fragmented shelf spread across many brands: 731 products from 113 brands across 24 grocers. laoban owns the most shelf · 11% of SKUs, ahead of p.f. chang's. Store brands hold 5%. The shelf leans plant-based · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
731
products
113
brands
$8.55
avg price
$0.41-$1.39 /oz
typical range
More in Frozen Meals & Snacks
Who owns the shelf
brands by share of the frozen meals shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)11 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
100
highBrand competition
how many brands compete
85
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the frozen meals products in the most Bay Area grocers · widest distribution first.
Amy's Kitchen Bean & Cheese Burrito
$4.5913 grocers
Amy's Kitchen Gluten Free Beans & Rice Burrito
$4.3912 grocers
Amy's Kitchen Thai Pad Thai
$8.4912 grocers
Amy's Kitchen Beans & Rice Burrito Non-Dairy
$4.7910 grocers
Amy's Kitchen Black Bean Vegetables Burrito
$4.9910 grocers
Amy's Kitchen Gluten Free Bean & Cheese Burrito
$4.999 grocers
Amy's Kitchen Thai Red Curry
$8.499 grocers
Amy's Kitchen Chinese Noodles & Veggies in a Cashew Cream Sauce
$9.099 grocers
Red's Burrito, Steak & Cheddar
$2.998 grocers
Amy's Kitchen Southwestern Burrito
$4.998 grocers
