Bay Area · 19 grocers · Fragmented
the frozen ethnic foods aisle
Bay Area's frozen ethnic foods aisle is a competitive shelf with clear leaders: 175 products from 30 brands across 19 grocers. rise & puff owns the most shelf · 29% of SKUs, ahead of josé olé. Store brands hold 2%. The shelf leans plant-based · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 80/100).
175
products
30
brands
$9.08
avg price
$0.55-$1.19 /oz
typical range
More in Frozen Meals & Snacks
Who owns the shelf
brands by share of the frozen ethnic foods shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
81
highBrand competition
how many brands compete
42
medVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
80
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the frozen ethnic foods products in the most Bay Area grocers · widest distribution first.
Amy's Kitchen Cheese Enchilada
$6.9912 grocers
Amy's Kitchen Roasted Poblano Enchilada
$6.9911 grocers
Amy's Kitchen Bowls Mexican Casserole
$6.9910 grocers
Amy's Kitchen Black Bean Vegetable Enchilada
$8.8910 grocers
Amy's Kitchen Chile Relleno Casserole Bowl
$6.999 grocers
Amy's Kitchen Tortilla Casserole & Black Beans Bowl
$6.998 grocers
Amy's Kitchen Enchilada with Spanish Rice & Beans Meal
$6.998 grocers
Amy's Kitchen Cheese Enchilada Meal
$6.998 grocers
Lean Cuisine Frozen Meal Chicken Enchilada Suiza
$3.796 grocers
Saffron Road Chicken Enchiladas, High Protein, No Seed Oil Frozen Mexican Meal
$6.696 grocers
