the fermented dairy aisle
Bay Area's fermented dairy aisle is a fragmented shelf spread across many brands: 363 products from 19 brands across 20 grocers. lifeway owns the most shelf · 60% of SKUs, ahead of kefir lab. The shelf leans organic · 7% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 65/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the fermented dairy shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the fermented dairy products in the most Bay Area grocers · widest distribution first.
