Which olives brand owns the most shelf in San Francisco?

divina, with 26% of the shelf across 14 brands total.

How is the olives shelf positioned in San Francisco?

27% of products lead with "Plant-Based", followed by Vegetarian (27%). Store brands hold 13% of the shelf.

Is there whitespace for a new olives brand in San Francisco?

Contested — opportunity scores 60/100 across 14 brands and 3 grocers.

aislewho's winning the shelf

all markets›Olives

San Francisco · 3 grocers · Contested

the olives aisle

San Francisco's olives aisle is a fragmented shelf spread across many brands: 62 products from 14 brands across 3 grocers. divina owns the most shelf — 26% of SKUs, ahead of jeff's garden. Store brands hold 13%. The shelf leans plant-based — 27% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).

products

brands

$8.64

avg price

$3.39–$14.29

typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Olives · 26 Fresh Olive Bar · 9

Who owns the shelf

brands by share of the olives shelf.

divina

26% of shelf16 SKUs

jeff's garden

15% of shelf9 SKUs

mezzetta

8% of shelf5 SKUs

ssanta barbara olive co.

8% of shelf5 SKUs

7% of shelf4 SKUs

5% of shelf3 SKUs

5% of shelf3 SKUs

3% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based

27%

Vegetarian

27%

Vegan

13%

Organic

11%

Minimally Processed

Heart Health

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)3 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 13% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →