Bay Area · 11 grocers · Leader-led🌡️ heat 44 · WARM
the fresh olive bar aisle
Bay Area's fresh olive bar aisle is a competitive shelf with clear leaders: 56 products from 10 brands across 11 grocers. international gourmet owns the most shelf · 31% of SKUs, ahead of krinos. Store brands hold 5%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 73/100).
56
products
10
brands
$8.07
avg price
$0.49-$1.66 /oz
typical range
More in Olives
Who owns the shelf
brands by share of the fresh olive bar shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
43
medBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the fresh olive bar products in the most Bay Area grocers · widest distribution first.
Divina Organic Pitted Green Olives
$5.292 grocers
Divina Organic Pitted Kalamata Olives
$5.892 grocers
Divina Organic Greek Olive Mix
$5.892 grocers
Divina Olives, Castelvetrano
$5.892 grocers
Divina Tangerine & Chili Marinated Olives
$5.892 grocers
Divina Organic Kalamata Olives
$5.892 grocers
DeLallo Pitted Olives Jubilee
$5.892 grocers
Divina Muffuletta Olive Salad
$8.992 grocers
DeLallo Pitted Olives, Gigante
$5.291 grocer
DeLallo Garlic Stuffed Green Olives
$5.291 grocer