all marketsDonuts
San Francisco · 1 grocers · Niche

the donuts aisle

San Francisco's donuts aisle is a niche shelf with only a handful of brands: 5 products from 1 brands across 1 grocer. drumroll snacks owns the most shelf — 100% of SKUs. The shelf leans gluten-free — 60% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 41/100).

5
products
1
brands
$4.69
avg price
$4.69–$4.69
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the donuts shelf.

ddrumroll snacks
100% of shelf5 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
60%
High-Protein
60%
Low sugar
60%
Muscle & Performance
60%
Plant-Based
60%
Seed-Oil-Free
60%
Vegetarian
60%

Market structure

5
low
Brand competition
how many brands compete
36
med
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
41
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →