Bay Area · 15 grocers · Contested❄️ heat 0 · COOL
the donuts aisle
Bay Area's donuts aisle is a fragmented shelf spread across many brands: 63 products from 27 brands across 15 grocers. rainbow donuts owns the most shelf · 19% of SKUs, ahead of truestone. Store brands hold 3%. The shelf leans minimally processed · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
63
products
27
brands
$6.34
avg price
$1.99-$11.57
typical range
More in Pastries
Who owns the shelf
brands by share of the donuts shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
6 omitted (no image)All stores combined.
Market structure
78
highBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the donuts products in the most Bay Area grocers · widest distribution first.
Entenmann's Classic, 8 ct, Glazed Buttermilk, Donuts, Kosher, Classic Doughnuts, 14.5 oz
$5.995 grocers
Truestone Chocolate Donut Holes
$5.594 grocers
Clyde's Donuts Donuts, Powdered Lil’ Smiles, Classic
$5.293 grocers
Entenmann's Pop’ems, Glazed, Donut Holes, Donut Bites, 13 oz
$5.692 grocers
Clyde's Donuts Donuts, Glazed Old Fashioned Lil' Smiles, Classic
$7.692 grocers
Pershing Maple Bar Donut
$1.991 grocer
Donutful Sprinkle Dipped Mini Donuts
$2.891 grocer
no image
Rainbow Donuts Old Fashioned Raised Doughnut Cake
$2.991 grocer
no image
Rainbow Donuts Doughnut Cake Raised Old Fashion
$2.991 grocer
no image
Pepples Vegan Donuts, Assorted Flavors
$3.391 grocer
