Scanning the aisle…
Bay Area's danishes aisle is a competitive shelf with clear leaders: 15 products from 7 brands across 6 grocers. j. skinner baking owns the most shelf · 100% of SKUs. Store brands hold 40%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 64/100).
brands by share of the danishes shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 40% · scores 0-100.
the danishes products in the most Bay Area grocers · widest distribution first.









