Reading the shelf…
Good Journey offers a line of keto-friendly, gluten-free cookies designed for those pursuing a low-carb lifestyle. Its products, including Chocolate Chip, Churro, and Confetti Cake cookies, are crafted with natural sweeteners and ingredients like almonds and coconut flour, providing a soft, moist texture without added sugars. Each cookie delivers indulgent flavors while maintaining low net carbs, making them an ideal choice for health-conscious consumers seeking a satisfying treat.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Good Journey (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Good Journey · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Good Journey in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Good Journey lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
6 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Good Journey· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Good Journey Churro Cookie · its most-distributed SKU (2 doors) in Other Cookies, the biggest opening. The closest open door is Target · 2 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 96% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: favorite day bakery, favorite day
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Good Journeythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Good Journey sells it elsewhere but has no SKU here.