Bay Area · 16 grocers · Contested❄️ heat 0 · COOL
the cinnamon rolls aisle
Bay Area's cinnamon rolls aisle is a fragmented shelf spread across many brands: 38 products from 17 brands across 16 grocers. Store brands hold 11%. Verdict: contested · real competition, no single winner (opportunity 50/100).
38
products
17
brands
$6.93
avg price
$1.41-$12.44
typical range
More in Pastries
Who owns the shelf
brands by share of the cinnamon rolls shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
61
medBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
50
medLaunch whitespace
room for a new brand
store-brand share: 11% · scores 0-100.
Top products
the cinnamon rolls products in the most Bay Area grocers · widest distribution first.
Two Bite Cinnamon Rolls
$5.694 grocers
Ozery Bakery Snack Buns, Fruit & Grain, Apple Cinnamon
$4.993 grocers
Jack's Allergen Friendly Bakery Cinnamon Rolls 4 Pack
$7.992 grocers
Svenhard's Cinnamon Pastries
$8.392 grocers
no image
Benni Pops Cinnamon Roll
$1.091 grocer
no image
Sticky Bun & Cinnamon Roll
$1.991 grocer
no image
Cinnamon Roll
$3.891 grocer
Cinnamon Twirl
$4.691 grocer
no image
Cinnamon Roll
$4.791 grocer
no image
Rainbow Donuts Cinnamon Roll
$4.791 grocer