Scanning the aisle…
Bay Area's strudels aisle is a niche shelf with only a handful of brands: 17 products from 3 brands across 6 grocers. Store brands hold 24%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 20/100).
brands by share of the strudels shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 24% · scores 0-100.
the strudels products in the most Bay Area grocers · widest distribution first.





