Bay Area · 10 grocers · Contested❄️ heat 0 · COOL
the turnovers aisle
Bay Area's turnovers aisle is a fragmented shelf spread across many brands: 13 products from 7 brands across 10 grocers. Store brands hold 23%. Verdict: contested · real competition, no single winner (opportunity 41/100).
13
products
7
brands
$7.26
avg price
$3.89-$11.77
typical range
More in Pastries
Who owns the shelf
brands by share of the turnovers shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
32
lowBrand competition
how many brands compete
37
medVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
41
medLaunch whitespace
room for a new brand
store-brand share: 23% · scores 0-100.
Top products
the turnovers products in the most Bay Area grocers · widest distribution first.
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Bakery Turnover
$3.891 grocer
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Aunt Nettie's Vegan Turnovers, Assorted Flavors
$5.591 grocer
Sprouts Apple Turnovers 4 Pack
$5.991 grocer
Sprouts Cherry Turnovers 4 Pack
$5.991 grocer
Signature SELECT Cherry Turnovers
$5.991 grocer
Apple Turnover
$5.991 grocer
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Mar-Val Cherry Turnover
$6.591 grocer
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Mar-Val Apple Turnover
$6.591 grocer
Apple Turnover
$6.991 grocer
Café Valley Bakery Cherry Flavored Turnovers, 4 Count
$7.691 grocer